![]() ![]() Beyoncé, too, is as much a fan, paying obvious tribute by way of the Super Sleek released under the IVY PARK umbrella. But even well before dressing the Fear of God founder, the sneaker conjured to mind images of Bob Marley, who donned pairs on countless occasions. Celebrities (actors, influencers, and otherwise) are responsible for the sneaker’s rise in popularity through the years as well, as many have either received collaborations of their own or have integrated the Three Stripes staple into their everyday wardrobe.įor example, Jerry Lorenzo - following the announcement of his partnership with adidas - reminisced on his high school days in South Florida, during which he regularly wore a set of Sambas. It’s here where much of the Samba trend has burgeoned, as designers - again, Wales Bonner comes to mind - have helped catapult the status of the adidas icon, turning it from a piece of kit into an elevated symbol of fashion. Offerings such as the Salomon XT-6, the New Balance 550, and, of course, the Samba have usurped the throne of the most popular, most ubiquitous footwear on the market, and all three have become a regular sight on those in, around, and outside of the fashion industry. Sneaker culture has changed drastically in the last seven decades, with styles worlds away from the mainstream now receiving as much love and attention as that of the rarest collaborative releases. IRAK, Jonah Hill, Have A Good Time, and many other brands and talents have also reimagined the silhouette over the years - and soon, Pharrell, too, will be added to the list. This is thanks to numerous collaborative offerings, which have borrowed the expertise of burgeoning designers such as Wales Bonner. Though still a regular sight on indoor football courts as well as at the skate park, the Samba today leans much closer to the world of fashion. The sneaker’s popularity would eventually incite adidas to create the Busentiz, a skate-geared offshoot that draws clear design cues from the Samba. In the ’90s, skateboarders, too, adopted the indoor staple as one of their own, with many favoring its durability and traction. And in parallel to these changes, the shoe was rapidly transitioning away from the pitch, becoming a favorite amongst players of indoor football. In the decades that followed its above-mentioned debut, the Samba was redesigned several times, inching closer and closer to the version we’re accustomed to today. And in an attempt to gain popularity with the South American country, adidas would give the football boot its now canonized name, which draws inspiration from an indigenous Brazilian dance and music genre. Though initially designed with the harsh, European Winter in mind, the Samba would go on to make a grand introduction at the 1950 FIFA World Cup in Brazil. Designed by brand founder Adi Dassler, the earliest iteration of the sneaker - which sat at mid-top height and incorporated a kangaroo leather upper as well as a gum sole - was specifically created to provide traction on icy pitches, allowing athletes to train and play atop frozen ground. In the meantime, adidas can look back on a product history that is second to none.Rooted in sport much like many of adidas’ icons, the Samba’s legend begins with its inception in 1949. The further development of its own product range and maximum performance have always been the designers' main driving force in their work. The global brand from Herzogenaurach has thus existed for almost 70 years. His brother, on the other hand, founded the brand Puma, which today also enjoys a high profile. The name adidas can be derived from the name of the founder. ![]() After they decided to go their separate ways following a successful collaboration, Adi Dassler founded the adidas company. The history of adidas began somewhat earlier and more contemplatively: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of independence with the "Dassler Schuhfabrik". The three stripes that adorn the adidas corporate logo are legendary, but the characteristic brand symbol also has a high recognition value. So it's no wonder that the sporting goods manufacturer is the market leader in this segment together with Nike. Since its founding in the 1950s, adidas has stood above all for quality and innovative product design.
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